At American Cold Plunge, we’re more than just a cold plunge and sauna business—we’re an American brand dedicated to redefining strength, wellness, and resilience. Inspired by the pioneering spirit and relentless drive that built this nation, we aim to empower individuals to unlock their full potential through the transformative power of contrast therapy.

Our story begins with a passion for hard work, discipline, and the pursuit of excellence. From the ice-cold waters of the plunge to the restorative heat of the sauna, we’ve built a company that celebrates both the physical and mental fortitude it takes to embrace discomfort and emerge stronger.

Rooted in the belief that wellness should be accessible to all, we designed our studio to be a private personal experience

Whether you’re an elite athlete, a weekend warrior, or someone looking to prioritize self-care, we’re here to help you push limits, recover deeply, and live life with purpose. Together, let’s build a community of strength, resilience, and wellness—one plunge and one sauna session at a time.

American Cold Plunge
Where Strength Meets Wellness.